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to the overview Digitalisation, Processes and Innovation

Innovation in the construction industry

New approaches in the construction industry
Photo from a drone © STRABAG
© STRABAG

STRABAG has ambitious goals for people, the environment and progress: We are the strongest force to build a better future. Innovation is the driver to achieve this. STRABAG is already working on over 250 innovation and digitalization projects. Through the continuous development and use of new technologies and sustainable construction methods, innovation projects make a decisive contribution to reducing CO2 emissions, using resources more efficiently and minimizing waste.

The focus of innovations in the construction industry is on practical improvements for the construction site, developments of innovative sustainable building materials and new business ideas for the entire industry. We are driven by new technological possibilities through digitalization and the goal of becoming climate-neutral by 2040. In this way, we promote holistic progress - from supply chains and planning through to the entire construction cycle. However, innovation also involves constant change that alters processes, tools and administration.

Where we are tackling innovation:

STRABAG focuses on innovation: three examples of topics that we are driving forward.

adASTRA Intrapreneurship Program at STRABAG

adASTRA

STRABAG's adASTRA program promotes entrepreneurial thinking and supports employees in developing innovative ideas into corporate start-ups.
More about adASTRA
© STRABAG
Photo of the registration stand at INNOVATION DAY

INNOVATION DAY

STRABAG INNOVATION DAY is a Group-wide platform for the exchange of ideas and knowledge on the topics of innovation and digitalization.
More about INNOVATION DAY
© STRABAG
Photo of ClAir® asphalt photocatalytic scattering granulate

ClAir® Asphalt

ClAir® asphalt from STRABAG is an asphalt surface course that uses photocatalysis to reduce air pollutants and noise in order to lower environmental pollution.
More about ClAir® Asphalt
© STRABAG AG/Timo Lutz Werbefotografie

Who shapes innovation?

STRABAG relies on the innovative strength of its employees. Group programs such as adASTRA promote the creativity and implementation skills of employees in order to develop practical and future-oriented solutions. Another important building block for shaping innovation from within is the STRABAG INNOVATION DAY. The format is the Group-wide platform for exchanging ideas and knowledge on innovation and digitalization. The combination of courageous minds and innovative projects not only promotes new ideas, but also their implementation.

Photo of an adASTRA team at work © STRABAG AG
An adASTRA team at work.

From the idea to implementation

STRABAG is already actively developing solutions and gradually putting them into practice. This is the case with the development and use of innovative sustainable construction materials. With ClAir® asphalt, we are creating road construction products that are sustainable and impress with their multifunctional asphalt surface layer. It is air-purifying, noise-reducing and thus reduces traffic-related pollution for people and the environment. The collaboration with Schüttflix is driving forward the digitalization of the construction industry while also making a valuable contribution to reducing CO₂ emissions. Together with the start-up, we are rolling out the digital logistics hub for road construction on our construction sites. In this way, we are actively, efficiently and sustainably shaping the future of construction.